Last updated: November 2026
The best Attio apps for sales and GTM teams are Clay, Groovin, lemlist, Granola, DocuPotion, Slack, Zapier and Stripe Invoicing. Each one fills a gap Attio leaves on its own. They enrich records, log LinkedIn conversations, send outreach, capture meeting notes, get contracts signed, and connect your billing. Most small teams need four or five of them, not all eight.
Attio is a great CRM, but it only knows what reaches it. The apps below get the rest of your sales activity into Attio, so nobody copies data between tabs.
Every app here is listed on the Attio App Store. We left out marketing analytics and support tools, and we say plainly where we would pick something else.
How we picked these apps
- It works with Attio through an app on the Attio App Store.
- It does one sales or GTM job well, from first touch to paid invoice.
- Its pricing is public, or it says clearly how to get a price. We quote monthly prices, as of November 2026.
- We would recommend it to a small B2B team, and we say where it falls short.
DocuPotion is our product. It is on the list because sending quotes and contracts for signature is a real gap in Attio. It gets the same treatment as the rest.
TL;DR: which apps should you use?
- To send quotes, proposals and contracts from a deal and get them signed, use DocuPotion.
- To enrich people and companies with data from many providers, use Clay.
- To log LinkedIn messages and invites to Attio automatically, use Groovin.
- To run cold email campaigns from your Attio lists, use lemlist.
- To get meeting notes onto the right record, including in-person meetings, use Granola.
- To get deal alerts and ask Attio questions inside Slack, use the Attio app for Slack.
- To connect Attio to tools with no Attio app, use Zapier, or n8n if you are happy to build.
- To create and track Stripe invoices from Attio records, use Stripe Invoicing.
At a glance
| App | Job | Built by | Price per month (as of November 2026) |
|---|---|---|---|
| DocuPotion | Quotes, contracts, e-signatures | DocuPotion | From $49 per workspace |
| Clay | Enrichment | Clay | Free plan; paid from $167, rising with usage |
| Groovin | LinkedIn activity in Attio | Groovin | From €29 per user, 14-day free trial |
| lemlist | Cold email outreach | Attio | From $69 |
| Granola | Meeting notes | Granola | Free plan; Attio sync from $14 per user |
| Slack | Alerts and questions | Attio | Free plan; paid plans per user |
| Zapier | Connecting other tools | Attio | Free plan; paid from $29.99 |
| Stripe Invoicing | Invoices from Attio records | dialed technologies | Free, plus Stripe fees |
1. DocuPotion
What is DocuPotion?
DocuPotion is a document generation and e-signature app for Attio. It turns an Attio record into a finished document, such as a quote, proposal, NDA or contract, and sends it for signature. You click Create document on a deal, company or person, and the document is saved to that record.
Key features
- Templates from a Google Doc or an existing PDF, filled with your Attio attributes.
- Line items pulled from related Attio records, for quotes and order forms.
- E-signatures included, with no per-envelope fees.
- A Documents tab on each record that shows who viewed, who signed, and the signed copy.
- Workflow blocks: Generate document, plus Document sent for signature and Document signed triggers.
Why we recommend it
The workflow triggers are the part most tools in this category do not have inside Attio. When a contract is signed, an Attio workflow can move the deal to Closed Won, create an onboarding task and notify the account owner, with no webhooks or middleware to build.
Getting the same signal out of PandaDoc or DocuSign means working with their webhooks. As of November 2026, PandaDoc includes webhooks on its Business plan and above, and DocuSign uses its Connect webhook service. Our guide to generating documents from Attio shows the setup, and the app is on the Attio App Store.
Pricing
DocuPotion is priced per Attio workspace, with unlimited users. Core is $49 a month for 100 documents, and Business is $149 a month for 500 documents, with a discount for paying annually. There is a free trial, no credit card required. See pricing.
Where it falls short
DocuPotion builds documents from your Attio data. It is not a full proposal editor. If you want interactive proposals that clients can edit, with pricing tables and payments inside the document, PandaDoc is the stronger choice.
2. Clay
What is Clay?
Clay is a data enrichment and GTM workflow platform. It pulls company and contact data from more than 150 providers and AI agents into one table, then writes the results back to Attio.
Key features
- Import Attio records, or a whole Attio list, into a Clay table.
- Create, update, upsert and look up Attio records from Clay.
- Turn on auto-update so new rows in Clay sync back to Attio.
- Schedule refreshes to keep records current.
Why we recommend it
If your team prospects at all, Clay is the strongest way to fill in Attio records. A typical setup pulls a list of target accounts from Attio, finds the decision makers and their emails, and writes them back as people on the company record. It combines more than 150 data providers and AI agents in one place.
Pricing
As of November 2026, Clay has a free plan with 500 actions and 100 data credits a month. On Clay's pricing page, the Launch plan starts at $167 a month and Growth, which adds automatic CRM sync, at $446 a month. Both rise with the actions and credits you use.
Where it falls short
Clay has a learning curve, and usage-based pricing with two meters (actions and data credits) makes costs hard to predict. Members of the Attio community call it expensive, and some run cheaper pay-per-lookup tools such as FullEnrich or Prospeo from Attio workflows instead. If you only need an email address now and then, start there.
3. Groovin
What is Groovin?
Groovin logs your LinkedIn activity in Attio. It syncs messages and connection invites to the right person, and adds new people and their companies to Attio in one click. Attio has no LinkedIn sync of its own, so for teams who sell on LinkedIn this fills a real gap.
Key features
- LinkedIn conversations synced to Attio automatically, or chosen one by one.
- Last invite and last message dates logged on the record, with who sent them.
- One-click add of a person and their company, with email enrichment.
- Signals such as "last invite accepted" that can trigger Attio workflows.
Why we recommend it
On most B2B teams, LinkedIn is where conversations start, and none of it reaches the CRM. Groovin fixes that without anyone copying messages.
It is one of the most recommended apps in the Attio community, where members say it saves them hours a week of copying LinkedIn conversations. A workflow can, for example, create a follow-up task when a prospect accepts your invite.
Pricing
Groovin's Pro plan is €29 per user per month, with a 14-day free trial and no credit card required. See Groovin's pricing.
Where it falls short
It works through a Chrome extension, so each person syncing LinkedIn needs it installed in Chrome. Some community members find the per-user price steep for a single connection. Groovin is not affiliated with LinkedIn.
4. lemlist
What is lemlist?
lemlist is a sales engagement platform for personalized cold email, automated follow-ups and multichannel campaigns. From an Attio record or workflow, you can add leads to a lemlist campaign.
Key features
- Add one contact, or a whole list, to a lemlist campaign from Attio.
- Find a lead's email or phone number as you add them, and verify the email first.
- Skip leads that are already in another campaign.
- Keep contact records in sync between the two.
Why we recommend it
If you run outbound email, lemlist is the simplest way to go from an Attio list to a live campaign. Attio's own sequences do not show open or click rates, and lemlist is one of the tools community members suggest to fill that gap. Building the list in Attio and sending from lemlist keeps targeting in your CRM.
Pricing
lemlist has a 14-day free trial but no free plan. The Email plan is $69 a month, or $55 a month billed yearly, on lemlist's pricing page. Lead data credits cost extra.
Where it falls short
There is no free plan, and data credits are a separate cost. The app's actions focus on sending leads to lemlist, so check how much campaign activity reaches Attio before you report on it there.
5. Granola
What is Granola?
Granola is an AI notepad for meetings. It transcribes your meeting from your computer's audio, writes up the notes, and sends them to the right Attio person, company or deal.
Key features
- No meeting bot: it captures your computer audio, so nothing joins the call.
- Works across Zoom, Google Meet, Teams and Slack huddles, and in person through its phone app.
- Share a note to an Attio record, or map a Granola folder so notes send automatically.
- One setup for the whole team.
Why we recommend it
Attio has its own call intelligence, on its Pro and Ultra plans, that records and summarizes Zoom, Google Meet and Teams calls and links them to records. Granola is the better pick in three cases: you do not want a recording bot in your calls, you meet people in person, or you are on Attio's Free or Plus plan. Its notes are also private until you share them, which suits sensitive conversations.
Pricing
Granola has a free Basic plan. The Attio integration is on the Business plan, at $14 per user per month on Granola's pricing page.
Where it falls short
The Attio sync is not on the free plan, and the free plan keeps only 30 days of meeting history. Some community members find the Attio sync a bit finicky. If you are already on Attio Pro and happy with a bot recording your video calls, Attio's own call intelligence may be enough.
6. Slack
What is the Attio app for Slack?
The Attio app for Slack, built by Attio, lets your team ask Attio questions and get deal updates without leaving Slack.
Key features
- Ask Attio about accounts and pipeline health in a Slack message.
- Update Attio records with context from a Slack conversation.
- Post alerts to a channel, for example when a deal closes.
- Start Attio workflows from buttons in Slack.
Why we recommend it
It is free to add and most teams live in Slack. A #deals channel that announces every closed deal, with a button to start onboarding, takes a few minutes to set up and keeps the whole company in the loop.
Pricing
The app has no separate price. Slack has a free plan, and paid plans are priced per user on Slack's pricing page.
Where it falls short
The app only sees channels it is invited to and cannot read past messages. It does not log your customer conversations in shared channels to Attio. Our guide to logging Slack conversations in Attio covers the options for that.
7. Zapier
What is Zapier?
Zapier connects thousands of apps with automated workflows called Zaps. Its Attio app, built by Attio, can start a Zap when something changes in Attio, or send data from other tools into Attio.
Key features
- Start a Zap when a record is created or updated in Attio.
- Send data from forms, ads and other tools into Attio.
- Share the connection with teammates (it is private by default).
Why we recommend it
Zapier is the quickest way to connect Attio to a tool that has no Attio app, and it needs no technical skill.
That said, our pick for GTM automation is n8n, and it comes up again and again in the Attio community as the cheaper, more flexible option. It handles longer, branching workflows, and you can self-host it from GitHub, so you do not pay per task. n8n has no app on the Attio App Store: you connect it through Attio's API, or a community-built Attio node that works best on self-hosted n8n. It takes more setup than Zapier, but it pays off once your workflows grow.
For simple jobs, you may not need either. Attio's own workflows now have HTTP request and webhook steps, and community members use them to cut out the middleman entirely.
Pricing
Zapier has a free plan with 100 tasks a month. The Professional plan is $29.99 a month for 750 tasks, or $19.99 a month billed annually, on Zapier's pricing page. n8n's cloud plans start at €20 a month billed annually, on n8n's pricing page.
Where it falls short
You build and maintain every Zap yourself, and task-based pricing gets expensive as volume grows. When a tool has its own Attio app, use the app.
8. Stripe Invoicing
What is Stripe Invoicing?
Stripe Invoicing is an Attio app built by dialed technologies, an Attio Expert agency. It creates Stripe invoices from Attio people and companies, and tracks their status in Attio.
Key features
- Create a Stripe invoice from a person or company record, using your Stripe products or a custom line item.
- Finalize the invoice, or finalize and email it through Stripe.
- An invoices object in Attio, updated in real time when an invoice is paid, fails or is voided.
- Workflow triggers for paid, failed and voided invoices, and steps to create customers and invoices.
Why we recommend it
It closes the loop from deal to cash inside Attio. A workflow can send the invoice when a contract is signed, then mark the account active when Stripe reports it paid. The team behind it builds and maintains Attio apps for a living.
Pricing
The app is free. You pay only Stripe's own transaction fees.
Where it falls short
It matches invoices to people by email, so customers whose billing email differs from their Attio email need care.
Which Attio apps should you choose?
Start with the job that wastes the most time today. For most small B2B sales and GTM teams, that order is:
- Get good data in with Clay.
- Capture where conversations happen: Groovin for LinkedIn, Granola for meetings.
- Reach out with lemlist, if you run cold email.
- Close the deal with DocuPotion: send the quote or contract from the deal and get it signed.
- Bill with Stripe Invoicing, and connect the rest with Zapier or n8n.
- Keep everyone in the loop with the Attio app for Slack.
The best Attio apps are the ones that remove copy and paste. Pick the four or five that match how your team sells.
FAQ
What are the best Attio apps for sales teams?
The best Attio apps for sales teams are Clay for enrichment, Groovin for LinkedIn, lemlist for outreach and Granola for meeting notes. Add DocuPotion for quotes and contracts, Stripe Invoicing for billing, and Slack and Zapier for alerts and integrations.
What are the best Attio apps for GTM teams?
GTM teams get the most from Clay to enrich records, Groovin to log LinkedIn activity and lemlist for campaigns. Add Granola so customer conversations land on the right record, and n8n or Zapier to connect the rest of the stack.
What are the best Attio apps for startups?
Startups should begin with apps that are free or cheap to start. Good first picks are Granola (free plan), the Attio app for Slack, Zapier (free plan) or self-hosted n8n, and DocuPotion for contracts and quotes, which is priced per workspace with unlimited users.
What is a good Attio tech stack for a small B2B sales team?
A good stack for a small B2B sales team is Attio plus four apps: Clay or Groovin to get contacts in, Granola for meeting notes, DocuPotion for quotes and contracts with e-signatures, and the Attio app for Slack for alerts. Add lemlist if you run outbound email.
Can I send contracts for signature from Attio?
Attio has no built-in e-signature. DocuPotion adds it: you generate the contract from an Attio record and send it for signature, and the signed copy is saved back to the record. Read how to request and collect e-signatures in Attio.